People love freebies. Offering a freebie in your business or a product is a great marketing tactic that could boost your sales if done strategically. For an online business, It’s a way to generate leads and provide your customers or clients with value upfront before they even pay you anything.
Typical freebies include product samples, books and ebooks, downloadable resources, free trials, and more.
If you’re going to offer a freebie for your business, be sure to do it strategically.
Set up your offer so you can generate revenue later down the line.
Tips to boost sales with freebies:
1. Have a Clear Goal or Strategy:
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allenge any business faces is getting a potential customer to try its products or services. Freebies make this task so much easier to accomplish. That does not mean that offering freebies will automatically translate to lots of sales.
When you offer freebies, do it with intention and a clear goal in mind. One such goal may be increasing sales by at least 10 percent. You can also use your freebie as a product testing technique to see how well it resonates with customers.
Try to avoid offering freebies simply for the sake of it. It’s okay to do this sometimes if you’re trying to build rapport with customers. Sometimes a freebie is merely to show your appreciation. For every other opportunity you have to offer a freebie, let your goal and strategy guide how you approach your offerings.
2. Upsell When the Time is Right:
Once you’ve created a strategy, be sure to take advantage of your freebie by upselling customers when the time is right. If you offer a freebie that gets more people on your email list, you can market one of your services to this email list. This email list can then be used when you have a sale going on or if you have a new product release.
It’s important to create a freebie that provides value, making the customer excited about your business. You want these customers to be willing to pay for your products or services the next time around. When they have a positive experience with your business after receiving the freebie, it could be the perfect time to upsell them and make a profit by offering even more value. Be sure to make it convenient for customers and clients to pay you by accepting modern payments methods, online and in person.
3. Offer a Freebie as an Add-on:
If you’re trying to sell a larger package to a client, you could add on a free week of social media management or a free 30-minute consultation call. If it makes sense financially and doesn’t eat into your profits too much, offering freebies as add-ons can really help you get more sales and improve customer/client retention.
People love knowing that they’re getting something additional that’s “free” out of the deal.
4. Have a Clear Call to Action:
The final tactic you should use when you’re trying to turn freebies into sales for your business is to simply add in a call to action after providing the freebie. If you want to make more sales, sometimes all you need to do is ask.
By providing a no strings attached freebie upfront in good faith, you’re showing that you strongly believe in the value of your products and services and people should be willing to pay for a more advanced or specific service. Telling people exactly what you want them to do is one of the best ways to start seeing more results.
While offering freebies is a nice gesture, don’t fall into the trap of offering too many freebies for your business without taking advantage of the opportunity to make a profit. Engage these tips to avoid undervaluing your business and keep customers happy.