Not every business owner has thousands or millions to put into growing an online business. In reality, you can do a lot without spending any money at all. All it really takes is time, effort and imagination. A lot can be achieved by yourself if you gather relevant information online at no time. Spending quality time acquring knowledge is no waste and can be highly profitable for any business owner. Below are some steps to guide you on making your website profitable:-

High-Quality Content:

Creating high-quality content is important. It’s all about engaging the audience and giving them what they need: information.

This information needs to be delivered in a way that keeps readers conne

Many businesses take a passive approach to Website Design. Instead of seeing their websites as tools that they can use to attract and convert new customers, they view websites as statements of what their companies offer.

What matters for customers is not that you neatly arrange all your products on a page, but that they know what to do next. You have to give your customers a reason to take the next step, and then the next until they convert.

The task of web design is to make this process as slick as possible, while cleverly overcoming pain points that might be preventing your customers from handing over their money. Sometimes the simplest of changes to your site can have the most profound effect.

Including a call to action button at the bottom of your page with text like “click to buy” or “click for your free trial” can make all of the difference in the world.

- Create A Website Experience Which Encourages Customers To Take Action

- Include an SEO Plan and aim high enough

- Continuously review and improve your website

cted. Keeping the language easy to absorb and understand is only the beginning.

Another important aspect of content to keep in mind is remaining factual. Always base your material on evidence you can collaborate with other sources.

As we live in an age where “fake news” is tossed around frequently, you want to make sure your business is seen as a legitimate source. In other words, you want your company to be viewed as an authoritative figure. Authority works to improve brand reputation as well as search engine ranking. High-quality content also involves other elements outside of text as well. While content is and always will be king, the delivery of that information is greatly important.

Website Flexibility And Speed:

Site Speed As many as 53% of internet users give up on a site that takes more than three seconds to load. This means the site as a whole needs to be optimized for speed. If you use platforms like WordPress, you have access to a variety of tools to improve the performance of your website.

Design Layout:

More than one-third of visitors will leave a site if the layout is poor. Color choices, graphics and even the overall layout of the site’s functions can cause issues for certain users. You need to deliver a good visual and functional experience for everyone visiting the website. Avoid Fluffing, don’t try too hard to achieve a certain word count. This often leads to what’s known as, “fluff.” It’s content within an article that doesn’t seem to have a purpose other than stretching out how many words are on a webpage. It can confuse your readers as well as search engine bots for optimization.

Mobile-Friendliness:

Today every business needs to have a mobile-friendly website. More than 54% of people browsing the Internet are doing so from smartphones and tablets. If your site isn’t responsive or has a mobile variant, you may alienate more than half of your consumers. Being mobile-friendly includes a variety of adjustments to the website.

• No Flash video: Most mobile devices do not work well with Flash.

• Optimized images: Rendering graphics takes bandwidth and time. Always use moderate sizes for website.

• Tappable elements: Text links are often too small for thumbs. Use larger buttons that are easy to touch or click.

• Easy navigation: Don’t overfill the navigation menu. If it fills the screen of a smartphone, it often appears overwhelming.

• Easy Functionality: Visitors should be able to easily manage the site from a 3-inch screen. Some aspects of being mobile-friendly do not require a monetary investment. Things such as modifying images to fit, redesigning the menu bar and more can be done easily by yourself or a good website development firm.

An easy way to get an idea of what your site looks like on a mobile device is to shrink your computer’s web browser. By adjusting its height and width on your screen, you can get an idea of what people see when looking at your webpages.

Integrate Social Media:

One of the beautiful things about social media is how effective it is. It’s free to create a profile on most platforms and can easily put the business in front of thousands of potential consumers.

However, it’s not enough to simply have a Facebook or Twitter profile. You can’t just put up a business page and hope people flock to it. You have to be a part of the premise behind the idea: being social. Adding Daily Posts The number of times you should post content on social media varies for businesses. While some find it successful to do five or more, others do well with just one. The point is you need to be active if you want attention from your target audience.

Images Matter When posting content to social media, use images or video. Graphics engage users far more than simple text. For instance, posts with images on LinkedIn receive a 100% more of an engagement rate than regular text.

On Twitter, videos are 6 times more likely to be retweeted than simple photos. Share Meaningful Content Don’t simply share random pieces of information. Post content your audience will want to read. This includes sharing any websites you find online, retweeting relevant accounts in Twitter or perhaps even commenting on someone’s post. Keep it all centered around your industry and niche.

Focus On Your Target Audience:

Focus the business on your particular audience. The more you streamline content, products and services, the higher the quality of your visitors. This means you’ll target those who are most likely to spend money with your business.

Any marketing you do needs to stay relevant to what you offer. The target audience will influence everything from the type of content you create to the brands of products you stock. This is a key element you’ll need to discover if you want the best chances of success. One mistake a lot of new businesses make is trying to target “everyone.” This often leads to a haphazard marketing strategy and winds up being overly expensive in the long run.

Keep your focus on those who are going to directly benefit from the business. Later on, when you’re ready to pump money into ads, knowing your audience is going to save you a lot of money. Instead of showing ads to anyone, you can fine-tune them to show only to those people who will most likely make a purchase. If you’re unsure who your target market is, take a look at free tools like Google Analytics. By going over the activity data of your website, you can get an idea of who likes what when it comes to your business.

Take Advantage of Free Marketing Tools

The Internet is full of free marketing tools from email marketing campaigns to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system.

Let’s say you want to publish a post on your Twitter, Facebook and Google+ accounts for the business. Instead of going to each one of these, which is time-consuming, you can use free tools like Buffer and simultaneously share the post with all three. In fact, there are a number of social media marketing tools you can start using right now to boost your business.

While some may have a monthly subscription fee, many will have free or trial versions you can test out immediately. If you don’t have your business listed in Google, you’re missing out. Because of how local searches operate on the search engine today, people in your area may never see your business listed in the results page. One of the first things you should do right now is use Google My Business. It’s a free platform rich with data while making sure your local customers know where your store is located.

While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system. While you may receive more benefits from certain marketing tools by paying for premium service, sometimes the free versions are all you need. The point is you need to push the limits of these free tools to benefit.

Network with Complementary Businesses:

A great use of your time and effort is to network. Forming a symbiotic relationship with another business can offer excellent rewards. One of which is getting your brand in front of consumers who may not know it exists yet. Networking takes nothing but effort on your behalf.

This involves reaching out to other businesses or individuals who are in your industry but not exactly competing for the same buyers. In fact, a lot of large corporations join forces simply to expand their reach.

Lastly

Invest in Yourself:

Perhaps the most prominent way to boost your business for free is to put in the effort. Whether it’s creating content that engages the audience or messaging fans on Facebook, it takes work and commitment to become successful.